Don’t catch clients for the product, catch product for your clients”

– Seth Godin

What do we expect in 2022? There is no doubt that the Covid-19 pandemic has impacted the physical businesses forcing them into an unexpected switch shifting to the digital world. Currently, more businesses are emerging to increase their online presence to expand customer reach.

According to Statista’s global retail e-commerce market size, the retail revenue is estimated to rise to $6.54 trillion in 2022 from $3.53 trillion in 2019. So, in this article, you can explore the top 5 booming internet marketing trends in E-commerce for 2022 and beyond.

Artificial Intelligence

AI will be king! People are talking about artificial intelligence and more yet to come. Top multinational brands are trying to leverage and create real business impact to gain a positive result.

For example, as you must have noticed, the digital device stores previous purchase history and browsing behaviour for products so that you can likely to purchase the product. Hence, you can be sure that AI will become a powerful tool to record backend data, improve customer experience, and perform faster business strategies.

E-commerce businesses like Amazon and Flipkart are hiring virtual assistants to reduce the manual workforce and improve over time. A recent study of Juniper research signifies those customers would spend around $7.3 billion on AI technology by 2022. It would benefit brands to improve customer conversation and reduce the product return rate.

Voice Search

Just to mention many people are increasingly relying on voice search and assistance on digital devices such as Google Home (Google Assistant) and Amazon echo with Alexa to sharpen customer experience. Voice commerce sales are forecasted to reach $40 billion by 2022. You can expect that 75% of US households will use smart voice search speakers by 2025. The conversation is rising, thanks to the excellent accuracy and convenience.

As per Statista, there were 4.2 billion units of voice search assistant used in devices in 2022 that can reach 8.4 billion units by 2024. The trend would necessarily optimize the E-commerce online store for voice search to make customer purchase journey easy to discover new prospects to shop for your products in 2022.  

Green Consumerism

In recent years, brands are struggling to maintain sustainability and promote ethically produced commodities. As you know there are several global movements fighting to protect and ensure the environment is safe. Green consumer is on the rise and it is expected to grow further in 2022.

Green consumerism is basically a situation where the customer might look for products that have been produced in an eco-friendly way to preserve the environment and reward labour involved fairly. So, if you are looking to be stay relevant and competent in future your E-commerce business has to adapt to this surprising trend.

For instance, you can brainstorm how your business can protect the environment to get sustainable competitive advantage. It can act as additional selling point in business as the process is quiet overwhelming to follow. You need to remind those small things can make big impact in the long-run. Such as if your business is offering plastic packaging, then you may to shift toward eco-friendly packaging.

The research shown that 65% of customers say they want to purchase product from purpose driven brands that enhances sustainability. Hence, the e-commerce business will prioritise environment friendly practices that could globally dominate the market. Amazon has pledge to reduce carbon emission to zero by 2040. 

Digital Payments

The shopping experience is a critical part of the customer purchase journey that discovers feelings, emotions and sensations while purchasing products. It also plays a key role in converting leads into sales by making the payment options simple to improve the transactional process.

The digital transaction value has reached $5.2 trillion with 63% of the value coming from E-commerce in 2020. It can be anticipated that customers are likely to go for a specific brand because of the payment options and offers is delivers to customers.

As most customers would prefer to shop on E-commerce if their suitable payment option method is available. In most cases, a complex payment method can make the shopping experience delayed or inconvenient which results in the customer leaving without shopping.

At the moment, popular and most E-commerce brands accept digital wallets such as Google Pay, PayPal, and others. Furthermore, many online E-commerce brands have started to accept cryptocurrencies such as Bitcoin as a payment option. The E-commerce and online store owner can get benefits from cryptocurrencies like low transaction fees, security and no reverse transactions.

You might know many companies like Overstock which has started accepting Bitcoin and other cryptocurrencies for payment transaction to leverage the shopping experience. Precisely, payment centralization can take a new modern root in 2022 for online transactions. As it would be advised to have a local payment option to centralize all payments coming from local and foreign countries on a single platform. 

Augmented Reality (AR)

Many big online retailers have already started to take advantage of Augmented Reality opportunities available with shopping experience. AR is an immersive technology that blends the world surrounding into virtual elements. Surprisingly, you might have used AR before in Snapchat, LensKart and Pokémon game.

Unlike physical stores, we know that online shoppers cannot try on physically aspect of the product they likely to buy. Hence, the AR helps to eliminate the hurdle for customers to see how product will look onto them even before they buy. In the E-commerce world, AR leads to next level of engagement for interactivity in online shopping journey.

In return, it helps retailers to meet higher level of customer expectations for more E-commerce instances. For instance, retailer giant such as Amazon and Flipkart offer 360-degree view of the products. In fact, more than 120,000 stores would likely to enrich AR to offer higher customer engagement in 2022.

Bottom Line

The internet marketing trends in E-commerce are likely to grow as advanced technology streamlines and helps to grow the online shopping experience. The Covid-19 pandemic has shown how customers have adapted to digitalization to shop for new products. As an E-commerce brand, it is always important to explore new growth trends with the latest technology to deliver an immersive experience in future. Let us know what the other marketing trends will create growth opportunities for E-commerce in the comment section. Find more business and marketing related articles for free.

References

Bezpartochna, O., Misyuckevich, V. and Trushkina, N., 2021. E-commerce trends in the digital economy.

Tolstoy, D., Nordman, E.R. and Vu, U., 2022. The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs. International Business Review, 31(3), p.101946.

Kingsnorth, S., 2022. Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.

Ghorbani, Z., Kargaran, S., Saberi, A., Haghighinasab, M., Jamali, S.M. and Ale Ebrahim, N., 2022. Trends and patterns in digital marketing research: bibliometric analysis. Journal of Marketing Analytics, 10(2), pp.158-172.